The illusion of choice

imageThey say the market is full of choice and we might be unaware that the products we buy tend to be owned by a few companies. This is famously regarded as ‘the illusion of choice’. Have you ever wondered why a coke product is not available at KFC? The reason is simple, it is because Yum! Brands was created as a spin-off of Pepsi and they have a lifetime contract with each other. Unilever produces everything from Vim bars to Dove soaps. Nestle has a big stake in L’Oreal, which features everything from cosmetics to Diesel designer jeans. Here are the 10 corporations that control almost everything we buy:

1. Coca-Cola,

2. PepsiCo,

3. Nestle,

4. Kraft,

5. P&G,

6. Kellogg’s,

7. Mars,

8. Unilever,

9. Johnson & Johnson and

10. General Mills.

Despite a wide range of brands to choose from, it all comes back to the big guys.